ReplyMatter
Self-custody education campaign
Objective: help small teams understand wallet approvals, signing controls and recovery planning through relevant Reddit discussions.
01
Performance overview
- Published contributions
- 12
- Comments
- 10
- Original posts
- 2
- Total views
- 48,640
- Replies
- 141
- Removals
- 0
Starter presence plan
Across 10 discussions
Both remained live
Reported thread views
Across published work
At month end
02
Campaign summary
May focused on practical questions from small teams comparing custody models and planning safer operating routines. The strongest discussions came from specific, experience-led explanations rather than general product promotion.
All 12 planned contributions were published. Each remained live at month end, and ten received at least one direct reply from another participant.
- Plan delivered
- 12 of 12
- Still live
- 12 of 12
- Received replies
- 10 of 12
03
Published activity
| Date | Type | Community | Topic | Views | Replies | Status |
|---|---|---|---|---|---|---|
| May 4 | Post | r/CryptoCurrency | How teams compare self-custody workflows | 8,940 | 34 | Live |
| May 6 | Comment | r/ethereum | MPC and multisig trade-offs for small teams | 3,220 | 9 | Live |
| May 8 | Comment | r/startups | Setting approval limits for a growing team | 2,870 | 7 | Live |
| May 10 | Post | r/defi | A practical recovery test before funds move | 7,680 | 26 | Live |
| May 13 | Comment | r/CryptoTechnology | What to verify on a signing device | 4,120 | 12 | Live |
| May 15 | Comment | r/ethfinance | Separating daily access from recovery access | 3,540 | 8 | Live |
| May 17 | Comment | r/BitcoinBeginners | Testing a backup with a low-value wallet | 2,990 | 7 | Live |
| May 19 | Comment | r/Entrepreneur | Documenting access without sharing secrets | 2,460 | 5 | Live |
| May 21 | Comment | r/web3 | Choosing signers for an operating wallet | 3,180 | 8 | Live |
| May 24 | Comment | r/CryptoCurrency | A checklist for a first treasury transfer | 4,760 | 15 | Live |
| May 27 | Comment | r/solana | Recovery options for distributed teams | 2,310 | 4 | Live |
| May 29 | Comment | r/smallbusiness | Keeping approvals simple at low volume | 2,570 | 6 | Live |
| Monthly total | 48,640 | 141 | 12 live | |||
04
What we learned
Practical recovery content led reach
The two original posts generated 16,620 views and 60 replies. Concrete testing steps created longer discussions than broad security claims.
Detailed answers earned follow-up questions
Comments about approval limits, signing checks and backups produced the clearest buying-context questions from team operators.
Community fit remained strong
All 12 contributions were still live at month end. No warnings, removals or publishing restrictions were recorded.
05
Next actions
- 01
Develop a deeper guide to running a recovery test before a treasury transfer.
- 02
Continue the two discussions that still have unanswered implementation questions.
- 03
Review three adjacent communities before expanding the June publishing list.